National Radio Conference: What media agencies want
In this session from the 2016 National Radio Conference, Mumbrella editor Alex Hayes talks to media agency executives about what they want from radio.
In this panel session three media agency executives talk candidly about the challenges they face when buying radio, how the industry could improve and where it is working well.
They also address the problems in finding local radio networks, how DAB is not sold properly and why Mark Ritson’s controversial claims about digital may be “dangerous” for the industry.
The panel (from l-r): Alex Hayes, editor, Mumbrella; Peita Pacey, head of strategy, Carat Sydney; Zoe May, associate director of intel, Maxus; Rebecca Ho, senior investment manager, Starcom Sydney.
S2_1 Media Agencies- What they want from Commercial Radio Australia on Vimeo.
