Naturalena appoints Murmur as its media agency

US-based toiletry business Naturalena has appointed Murmur as its media agency.

Murmur has been engaged ahead of Naturalena launching its nappy brand Happy Little Camper and feminine care products brand Veeda in the Australian market.

Naturalena is launching its brands in Australia

Earlier this month, public relations agency PDPR announced it had been appointed to the PR accounts for Naturalena’s brands.

Adrian Forsyth, director and co‑founder of Naturalena Brands, said: “We’re extremely excited to be moving ahead with Murmur as our Australian media agency. We looked at a number of local agencies to work with, and the level of detail and research in their proposal was second to none and we’re excited to begin our working relationship with the team.”

Dave Levett, founder and managing director of Murmur, said the account was a huge win for the agency.

“It’s a difficult period for many agencies, but we’ve experienced some dramatic growth the last two months, and I’m extremely proud of our team during this period who have delivered outstanding results for current clients, and paved the way that’s helped bring growing international brands on board,” Levett said.

In addition to the new account Murmur has hired Bianca Musico as senior account manager and Corey Middleton as senior digital marketing executive.

Musico joins after a year at GHO as account manager. She has also spent time at Charlie Smith and Brand & Mortar in Toronto.

Musico said of her appointment: “The Murmur team has proven to be dynamic in the face of change. They have a youthful energy that is brought to every project, backed by years of industry experience, it’s a potent mix and one that is working. I look forward to being a part of that environment and leading the team as we begin work with Naturalena as well as servicing our existing clients.”

Murmur’s client list includes Riot Wine Co, Toyo Tires, Suprima Bakeries, Renew IT, Melbourne City FC, Sydney FC, and Parramatta Eels.


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