Nature’s Own launches first-ever sponsorship integration

April 2, 2024 4:54

Set to launch next week, Sanofi’s Nature’s Own has unveiled its first-ever in-show integration, in an effort to help the brand stand out in a competitive natural vitamin category, via Omnicom Media Group’s Foundation Australia.

The integration on Network 10’s I’m A Celebrity… Get Me Out Of Here! is set to air on April 11, and will see a branded challenge with a reward, and a custom TVC, as well as other bespoke commercial placements throughout the series.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.