Nedd Brockmann and We Are Mobilise challenge milk companies to join The MOOOVEMENT, via Bursty
Nedd Brockmann’s chocolate milk brand, Nedd’s Milk, has launched an initiative and an accompanying campaign via Bursty to encourage “milk owners and other organisations” to donate a slice of their sales to homelessness.
Titled ‘The MOOOVEMENT’, the charity initiative will remain active throughout October, and coincides with the fundraising runner’s next challenge of raising $10 million for We are Mobilise – a homelessness charity that Brockmann is a partner of.
As part of the call out, The MOOOVEMENT (the three O’s represent the “milk owners and other organisations” phrase) is asking for a percentage of sales to be donated, “or an amount per product” to go towards supporting the more than 100,000 Australians dealing with homelessness.
“I love my choccy milk, I love all the choccy milk companies and of course all choccy milk drinkers. Let’s come together in October and try and make a real difference, as well as drink a heap of choccy milk,” Brockmann said.
“So, to the owners of Dare, Oak, Rokeby, BigM, Up&Go, Ice Break, The Man Shake and Dairy Farmers, and many more, let’s do something epic and unite for Aussies that need our help. And while we are at it, let’s open it up to all organisations to join and let’s genuinely create a movement, or MOOOVEMENT.”
The MOOOVEMENT’s campaign was developed as a collaboration between Brockmann and creative agency, Bursty. While Brockmann is spearheading the platform, actor David Field, and Jack Archdale and Luisa Dal Din – the hosts of the We Mean Well podcast – are also lending their support.
Bursty’s creative director and co-founder, James Ward, explained how the campaign came together: “When creating the launch piece there was only one person we wanted to join Nedd. When you think Choccy Milk ads, you think David and when we asked him to be involved he jumped at the opportunity.
“Nedd shared the idea with his mates Lu and Jarch and they also offered their help, and then Budgy Smuggler continued their position as Nedd’s first supporter and have signed up as our first ‘other organisation.'”
The founder of We Are Mobilise, Noah Yang, shared his excitement at the campaign, praising Brockmann and Bursty for their innovation and work with uplifting the charity and the people it services.
“Nedd and the team at Bursty keep raising the bar on ideas to help our homeless and this is just another example,” Yang said.
“Nedd’s epic run across Australia has already had such a tangible impact on so many lives, and his continued support of us with ideas like THE MOOOVEMENT and Nedd’s Uncomfortable Challenge is incredible.
“We urge all the Choccy Milk Owners and other organisations to sign up and help us change the face of homelessness in Australia.”
Launching more than a year ago, and after being catapulted into the public’s attention via digital signage from outdoor media company, JCDecaux, Nedd’s Milk is now available in more than 2,800 outlets nationwide, including in 7-Eleven, Coles, Woolworths, independent supermarkets and shops, cafes and Ampol. Every bottle sold raises money for We Are Mobilise, with the organisation managing to donate more than $100,000 to combat Australian homelessness.
The OOO of The MOOOVEMENT can join the initiative by signing up at its website and pledging “a donation or percentage of sales per product sold in October.”
Every brand that signs up can enjoy being promoted “on Nedd’s Milks channels [even if they are considered a competitor to the brand] … and throughout Nedd’s next fundraising run – Nedd’s Uncomfortable Challenge”.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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Bursty
David Field
Jack Archdale
James Ward
Luisa Dal Din
Nedd Brockmann
Noah Yang
We Are mobilise
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