Following JCDecaux’s support in bringing Nedd’s Milk to the attention of the masses, the Nedd Brockmann-created product is now available at Woolworths.
The announcement:
This time last year Nedd Brockmann ran across Australia, and this year he is running into Woolworths Supermarkets across the country with his newly launched Choccy Milk that is aiming to raise $10 million for homeless charity Mobilise.
Nedd launched his Choccy Milk just over a month ago and embarked on a crazy Milk Run across the country, in his Milk Van called Ronda. Driving across the country his goal was to say thanks to everyone who supported him on his 2022 run and to try and create enough interest and attention to get someone to distribute his new Choccy and Iced Coffee milks. He achieved both goals!
From jumping out of planes whilst drinking his milk, to building his own billboard on the Nullarbor that ended up getting placed on billboards all around Sydney thanks to JCDecaux, to 4am ‘Milk Runs’ attended by up to 700 people – he caught the nation’s attention and went viral on social media with over 17 million organic views across Instagram and Tik Tok for his newly created Nedd’s Milk pages.
Nedd also caught the attention of Woolworths who have committed to stocking Nedd’s Choccy Milk and Nedd’s Iced Coffee in stores across the country.
“I’m extremely blown away by the support from the launch of my new choccy milk. You’ve gotta make the most of life and when the opportunity to be able to make a choccy milk company presented itself I was all in. Having thousands of people turn up to run with me at 4am and try the milk all over the country has been insane. To be picked up by the legends at Woolworths and stocked in their stores is an absolute privilege and I’m incredibly excited to work together. This will allow us to be able to bring more good into this world, while sipping on a terrific choccy milk. The more milk we sell, the more people we help. Thanks Woolies, you legends!” Nedd commented.
Woolworths commercial director – chilled & bakery, Jason McQuaid said: “Much like the rest of the country, we’ve been inspired by Nedd’s story and his incredible feat running across Australia to help raise funds to tackle homelessness.
“We’re honoured to be the first supermarket to sell Nedd’s Choccy Milk and Iced Coffee to help them on their mission to raise ten million dollars for charity.”
“Woolworths is part of communities right across the country and we’re really pleased to support initiatives like this that give back to the community.”
So why a chocolate milk? It was the one product Nedd had every single day of his run, but he couldn’t find one that was perfect so he decided to make his own. And why is he making one – well Nedd can’t run every day so he wanted to find a way that he and others could support the homeless and his aim of raising $10 million for homeless charity Mobilise. And what better product than one that helped him get across the country – a good ol’ Choccy Milk! Every single bottle sold will help hit his target and help change the world for the better.
In true Nedd style, there’s no fancy name or over the top ingredients – it’s just Nedd’s Choccy Milk and Nedd’s Iced Coffee – and full of your basic ingredients. Aside from tasting bloody great, choccy milks are also great for post exercise as they help aid recovery and are full of protein and calcium. So Nedd reckons they are the perfect drink after you’ve done something active or for the occasional treat.
Nedd’s Choccy Milk and Iced Coffee will be available in more than 800 Woolworths Supermarkets and Metro stores starting from Wednesday 22 November.
Source: Bursty