Neil Perry, Tim ‘Rosso’ Ross and Em Rusciano join Entertainment Marketing Summit


Tim ‘Rosso’ Ross; Neil Perry; Em Rusciano

Celebrity chef Neil Perry will join a discussion on Australia’s burgeoning foodie culture and how it has crept into the traditional entertainment space; while media personalities Tim ‘Rosso’ Ross and Em Rusciano will talk about how to build your personal brand at the Mumbrella Entertainment Marketing Summit in November

Fairfax Life Media & Events managing director Andrew McEvoy

McEvoy: to talk on Australia’s foodie culture entering the entertainment space

Perry will be joined by Andrew McEvoy, MD of Fairfax’s Life Media Events, which runs events including the Night Noodle Markets and Good Food Month; Sarah Pike, head of marketing at Mastercard which incorporates food and entertainment as a major part of the brand’s marketing mix; and Jason Fielding, CEO of agency The Sound Campaign.

Christiaan Van Vuuren

Van Vuuren: will speak on personal branding

Meanwhile, Ross and Rusciano’s session on personal branding will also include Christiaan Van Vuuren, actor and co-creator of the Bondi Hipsters and ABC TV’s Soul Mates.

Rusciano, who first hit the spotlight as a contestant on Australian Idol has since presented on various TV and radio shows including her current Hit Network radio job. She recently made headlines when she resigned her weekly column for News Corp after a story about her participation in Seven’s The Big Music Quiz.

In other new sessions:
Fremantle Australia’s director of development, Caroline Spencer and OMD’s content strategy director Katy Eng will present on how they collaborated to marry media and social listening data with TV programming ideas.

ARN’s national content director, Duncan Campbell and chief marketing officer, Anthony Xydis, will share their insights on the KIIS 1065 brand journey, from when they lured Kyle & Jackie O across town, blew up the existing MIX brand, and created KIIS 1065.

James Mackinnon, strategy director at Taboo, the Australian ad agency of the Mattel-owned Barbie doll, will share the work they have done on the new Barbie campaign, which moves away from the product-centred ads of old to revamp the marketing for the much-maligned toy, taking it back to its roots of inspiring girls to live their dreams.REEMAH_SAKAANReemah Sakaan, the marketing chief of the UK largest commercial television network, ITV, will open the Summit as the international keynote, sharing how the broadcaster rebuilt its brand after embarking on a five-year transformation plan.


Michael Gudinski. Photo: Kate Ballis

The event will then be closed by Stuart Coupe – the former band manager of the Hoodoo Gurus and Paul Kelly – who will interview with the most powerful and influential figure in the Australian music industry, Michael Gudinski.

For further information on the Mumbrella Entertainment Marketing Summit and to book tickets and save $100 before the early bird discount ends October 12, CLICK HERE.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.