Nerio Communications to merge with Cre8ive, becoming an integrated communications and creative agency
Canberra agencies Cre8ive and Nerio Communications have announced that they will merge to form an integrated communications and creative agency.
The agency will continue to operate under the Cre8ive brand, with Nerio Communications director, Amy Nerio becoming the agency’s first new partner in 10 years.
Partner Alberto Florez, founding partner James Willson and Nerio Communications director Amy Nerio
The Nerio Communications team will join Cre8ive as a group of dedicated communications strategists, bringing with them the addition of communication strategy, implementation and PR to the agency’s service offering.
Nerio said that the decision to merge was based on a clear market gap the combined agencies could fill.
“This was a decision based on seeing an evident market gap in the combined communication and creative services – an integrated agency that offers our clients cross-discipline specialties. I am excited about what our team can offer both existing and prospective partners. There is a very talented group of people in the team who can now take our combined service offering to market,” she said.
“On a personal note, I am looking forward to joining the leadership team at Cre8ive. I am passionate about the work that we do, the talent pool of incredible creatives combined with strategic thinkers who want to educate, create change and grow the private and public sector clients we partner with. It makes perfect sense to do that with the Cre8ive team who are an established force in the market.”
Cre8ive founding partner, James Wilson, said: “Our business has changed exponentially over the past few years and today’s client views a business like ours as a critical partner who is there to enable business outcomes. Today we have the ultimate agency dream team and having Amy coming into our business gives me a newfound confidence in terms of where we can go.”
Partner, Alberto Florez, added: “With this merger, we have improved and enhanced our service offering and introduced even more strategic thinkers to the Cre8ive fold. The Nerio team brings unrivalled experience and expertise across different business sectors and we are excited about what the future holds.”
Cre8ive’s clients span the federal and state government, NGOs and SMEs, including the Australian War Memorial and Free TV.
Nerio Communications’ clients include the Super Rugby team the Plus500 Brumbies.
Last year, Nerio hired Emma Kirkaldy as head of strategic development.
