Nestlé names Australia’s first Milkybar ‘kid-ult’ ambassador
Nestlé has appointed Australia’s first Milkybar ‘Kid-ult’, in a campaign orchestrated by Red Havas.
New South Wales tradesman Nicholas Shields won the competition, which requires him to promote the launch of the Milkybar Whirl – a new Milkybar that has a swirl of milk chocolate. When promoting Milkybar’s products, Shields must also wear an adult-sized version of the Milkybar kid’s costume.
Shields said the role was perfect for him.
