Net-a-porter.com launch spring/summer print augmented reality campaign

Online luxury fashion retailer Net-a-porter.com has launched its spring/summer 2014 campaign, which allows consumers to scan and and shop directly from the page using the brand’s app.

Photographed in Paris, the campaign consists of four scenes featuring the brand’s black packaging which are enhanced using Layar technology which allows shoppers to scan the page using the app which triggers the five best-selling products to appear which can then be purchased.

Each of the advertisements feature different products which change every month.