News launch spring/summer print augmented reality campaign

Screen Shot 2014-03-21 at 3.01.46 PMOnline luxury fashion retailer has launched its spring/summer 2014 campaign, which allows consumers to scan and and shop directly from the page using the brand’s app.

Photographed in Paris, the campaign consists of four scenes featuring the brand’s black packaging which are enhanced using Layar technology which allows shoppers to scan the page using the app which triggers the five best-selling products to appear which can then be purchased.

Each of the advertisements feature different products which change every month.

A ‘shop’ button also hovers over the model in each scene which links shoppers to a curated list of products to shop the look from the shoot.

The campaign features in print publications globally.

Screen Shot 2014-03-21 at 3.01.46 PM


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