Netflix, Stan and Presto streaming services have created a ‘new primetime’ for consumers
State of Streaming panel panel at Mumbrella360 L:R Mumbrella’s Nic Christensen, Stan’s Mike Sneesby, Presto’s Shaun James, Quickflix’s Stephen Langsford, Fetch TV’s Scott Lorson, Tenplay’s Rebekah Horne
Streaming services, such as Netflix, Stan, Presto and Quickflix, have created a “new prime time” as consumer demand surges toward the streaming video on demand (SVOD) services.
Speaking at the Mumbrella360 conference in Sydney, the bosses of a number of streaming players, including Presto, Stan, Quickflix, Fetch TV and Ten Play, agreed they were seeing similar online viewing patterns which included a peak streaming time of between 9pm and midnight.
CEO of Stan Mike Sneesby told the room: “We look at our viewing times and our viewing cycles, both daily and weekly, and one of the things we’ve seen very clearly is effectively the creation of a new primetime.
Ten Play being represented in a streaming presentation is a joke. It is a catch up service only and a pretty poor one at that.
I would doubt the traffic for Ten Play is even a tenth of Netflix. It is also not even in the same universe as Netflix or Presto for quality, volume of content or platform reliability or stability.
Doesn’t this just suggest that late night programming on free to air needs a shake up? I’d certainly rather watch older content I know I’m going to enjoy than 95% of what is on offer come 8.30pm/9pm…even if it is years old.
Although Netflix has the market share, the Aussie streaming services actually have great content just unfortunate its not all collated on one platform. Take up all the free trials I say. These guys are now offering a 60 Day Presto trial: http://whichflix.com.au/presto-free-trial/