Ten’s share for the week falls to 10.3 per cent
Network Ten finished last week with a free to air audience share of just 10.3 per cent for its main channel, according to OzTAM’s overnight ratings.
The number – which comes a week before new boss Hamish McLennan is due to officially start – is Ten’s lowest of the 2013 ratings year so far although it said it did dip lower in some weeks of the second half of 2012.
On Thursday, the network’s share – based on share from 6pm to midnight – dipped to 7.3 per cent.
In Adelaide, the number was even lower for Ten, falling to 5.7 per cent – seeing it trounced not only by Seven, Nine and ABC1 but also by secondary channel 7TWO, which averaged 7.8 per cent. Meanwhile, Ten was tied in Adelaide with Nine’s secondary channel Go which also averaged 5.7 per cent. However, Ten says it is not the first time a secondary channel has beaten a primary channel.
ouch
Shocking result. I expect that Masters at Ten will be feeling enormous heat particularly at the Sales end of the market.
Try and sell a 10% share ! No revenue and no investment means less ratings.
A failed “youthful strategy” by Ten well executed !!
James W and his ousted proteges must be laughing their heads off!!
I tried watching TEN the other night but I was bombarded with promos for the Biggest Loser which made me feel uneasy; I am kinda fat and really don’t like being reminded of how bad being fat is.