Network 10 calls on PM to ‘urgently intervene’ as Mildura Digital TV set to shut down
Network 10 has called on Prime Minister Anthony Albanese to “urgently intervene” after the board of Mildura Digital TV announced plans to shut the station down next month.
Per TV Tonight, the decision to remove the station down from June 30 will mean Mildura residents can no longer access 10 or its BOLD and Peach channels.
“MDT has been delivering Australian programs into Mildura since 2006. The joint venture owners, Seven and WIN, have continued to fund MDT despite the station running at a loss since its inception,” a statement issued by the board this week reads.
“Whilst MDT realises this is not an ideal situation, the financial position is no longer tenable.”
We already have two state funded FTA networks.
No sense in subsidising a third. I think the people of Mildura can probably go on living without The Project, Law and Order SVU re-runs and Jamie’s Air Fryer Meals…
I do not think Network 10 is in any position to ‘demand’ anything from anyone… least of all its ever-evaporating audience
I keep hammering this point, but it’s like no one’s listening – FTA TV is done, it’s dead! It just hasn’t come to terms with it yet. Hook up any small town with decent internet, and I’m telling you, these commercial FTA TV channels? They’re just going to crash and burn within the next decade, especially with the cheap garbage they’re airing right now.
And let’s talk about Starlink – game changer, Once it rolls out cheaper plans for country/remote areas, streaming is going to become the undisputed alternative. Plus, you’ve got other forms of entertainment like Gaming, X, and YouTube, TikTok etc which are already the preferred options for most people. The economics just don’t work for traditional TV anymore. It’s over dudes. It’s only a matter of time.
hahahaha… ohhhhh hang on hahahahah…
It’s a commercial decision. If the station(s) have never made money in that market, it’s a no brainer. The Government should not get involved. Let it die!
The government involvement would be lowering it’s annual fee for the spectrum use.
Interesting that 10 have asked the govt for support when seven/win (the stations owners) are prepared to shut up shop. If avoiding closure is so important to 10 perhaps they could come to the table and adjust the massive affiliate fees that seven/win pay them.