Network 10 calls on PM to ‘urgently intervene’ as Mildura Digital TV set to shut down

Network 10 has called on Prime Minister Anthony Albanese to “urgently intervene” after the board of Mildura Digital TV announced plans to shut the station down next month.

Per TV Tonight, the decision to remove the station down from June 30 will mean Mildura residents can no longer access 10 or its BOLD and Peach channels.

“MDT has been delivering Australian programs into Mildura since 2006. The joint venture owners, Seven and WIN, have continued to fund MDT despite the station running at a loss since its inception,” a statement issued by the board this week reads.

“Whilst MDT realises this is not an ideal situation, the financial position is no longer tenable.”

In a statement given to Mumbrella, Network 10 said it is “bitterly disappointed” by the decision.

“It’s the people of Mildura and the surrounding region that will be hurt by this decision and it’s unacceptable that tens of thousands of Australians will see some of their favourite free-to-air broadcast channels go to black,” a Network 10 spokesperson said.

“The Federal Government must act urgently to ensure the Network 10 affiliated channels can continue to be available via broadcast transmission.”

The statement continues: “We urge the Prime Minister to urgently intervene and save these regional TV broadcasts.

“This also shows how vitally important prominence of our free streaming services has become so that every Australian can easily find local content and broadcasters on their connected TVs and devices which is what the residents of Mildura will need to do to continue watching 10’s shows.”

It’s already been a tough week for 10, following news that popular programs The Masked Singer and The Bachelor will not be returning in 2024.

Listen to this week’s Mumbrellacast for more details.


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