10 Play releases full seasons of Drunk History and How to Stay Married for social distance bingeing
Ten has released the entire first season of Drunk History Australia and season two of How to Stay Married on 10 Play for audiences to binge while social distancing as part of its ten new series over ten days promotion.
The ‘Coronamas’ promotion will offer ‘complete escapism, laughter or the chance to throw yourself into a tense situation that has nothing to do with the current global pandemic’.
“And on the first day of Coronamas, my true love gave to me, full and early (like really, really early!) exclusive access to Season Two of the hilarious Aussie comedy, How to Stay Married (very handy if you and your partner are both working from home!), starring Lisa McCune and Peter Helliar,” read the release for day one of the promotion.
How to Stay Married aired its first season in 2018 and premiered to 508,000 metro viewers.
Also coming to 10 Play will be Drunk History Australia which was a Pilot Week shot in 2018. It wasn’t renewed with the other pilot week shows that year, but Ten later announced the show had been commissioned.
According to Ten, both seasons are available early on 10 Play as part of the promotion and will still air on linear broadcast.
About the show, comedian and episode one’s slightly buzzed storyteller, Anne Edmonds said: “Look we could all use a stiff drink at the moment and boy did I have a few in this first episode of Drunk History. I can’t help but feel that Dame Nellie Melba would be proud.”
Star of How to Stay Married, comedian Peter Helliar said: “During these crazy times we need to think a little differently. We have decided to put the entire second series of How To Stay Married on 10 Play for a limited time as we spend more time in our homes.
“I’m really excited to be able to share it for all Aussies to enjoy. I’m incredibly proud of this series and if we need anything right now outside a vaccine it’s a laugh. Enjoy!”
Ten has, like other networks, struggled with its content plan during the coronavirus outbreak. The Bachelor has been postponed, as has a second season of Australian Survivor. Bachelor In Paradise, which has been filmed, is also delayed, replaced by news coverage.
Eight more show announcements are still to come in Ten’s Coronamas promotion.
“Coronamas”? Not really worth a celebration. Was this created and approved by a junior team what don’t understand the seriousness of COVID-19 and its implications (especially for media)? Why mock such a crisis for a cheap campaign? It cheapens the seriousness and brilliance of the talent ads, which cut through to a younger audience of the importance of social distancing and cleanliness. 10 really missed the mark with the theming of this one.
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