Network Ten executive general manager Lou Barrett steps down, ending three years at Ten

Barrett stepping down from Ten

Barrett stepping down from Ten

Lou Barrett, executive general manager of Network Ten, is to leave Ten at the end of June after three years with the network.

Barrett joined Ten in 2013  as its chief sales officer and was promoted to the GM role in September last year. She has previously held senior roles at Bauer and Nine Entertainment Co.

Barrett oversaw the merger of Ten’s sales team with Multi Channel Network as Ten completely overhauled its sales model, with MCN taking charge of all Tens sales nationally.

Ten chief executive officer Paul Anderson said Barrett had played a vital role at a time of transition.

“Louise has made an enormously valuable and important contribution to our business over the past three years, culminating in the innovative partnership with Multi Channel Network, a partnership that has transformed the way television advertising air-time is sold in Australia,” Anderson said.

“Louise led our sales team to great results and was a key member of our executive leadership team. She also played a key role in the successful transition of the Sales function to MCN. She leaves Ten with our sincere thanks and very best wishes for the future.”

Barrett oversaw sales during a challenging time for Ten as the network battled to improve both its audience and advertising share.

Following the merger of Ten’s sales with MCN Barrett to moved to the EGM role where she continued to oversee relationships with key advertisers and also took control of the network’s commercial integration division.

The move to MCN sales has accompanied a surge in ad revenue for the network, which managed to capitalise on the success of the Big Bash cricket over summer.

Barrett said she had enjoyed her time at the network: “I remain extremely passionate about Ten and the position it has carved out for itself in the market.

“I leave knowing that it is in the best possible position to capitalise on the ratings growth it has enjoyed over the past two years. I have the utmost respect for the staff, the on-air talent and the dedicated leadership team, which I have sincerely enjoyed being a part of over the past three years, and I am now excited to embark on my next new challenge.”

Ten has not announced who will replace her in the role.


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