Kermit the Frog provides the soundtrack for a new ad for Nissan’s seven seat family car the Pathfinder.
The campaign, created by Whybin/TBWA Group features Kermit’s ode to the underdog, It’s Not Easy Being Green, and tells the story from the perspective of a boy who loses out on family life by being the smallest.
The slogan of the campaign is ‘Built for the whole family, including the underdog.’
Nissan Australia executive general manager marketing Peter Clissold said: “This is a heart warming spot which we are really proud of. It’s a wonderful association for our flagship family SUV.”
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The campaign airs across free-to-air, pay and various digital formats.
Credits:
- Client: Nissan Australia
- Creative agency: Whybin\TBWA Melbourne
- Film Company: Revolver
- Film Director: Steve Rogers
- D.O.P: Mandy Walker
- Film Producer: Pip Smart
- Editorial: The Butchery
- Editor:b Jack Hutchings
- Post Production & Visual Effects: Alt
- Flame Artist: Urs Furrer
- Sound: Nylon
- Sound Design: Simon Lister