Kermit provides the soundtrack for Nissan’s underdog tale
Kermit the Frog provides the soundtrack for a new ad for Nissan’s seven seat family car the Pathfinder.
The campaign, created by Whybin/TBWA Group features Kermit’s ode to the underdog, It’s Not Easy Being Green, and tells the story from the perspective of a boy who loses out on family life by being the smallest.
The slogan of the campaign is ‘Built for the whole family, including the underdog.’
https://www.youtube.com/watch?v=BATptrcy3ks&feature=youtu.be
Nissan Australia executive general manager marketing Peter Clissold said: “This is a heart warming spot which we are really proud of. It’s a wonderful association for our flagship family SUV.”
The campaign airs across free-to-air, pay and various digital formats.
Credits:
- Client: Nissan Australia
- Creative agency: Whybin\TBWA Melbourne
- Film Company: Revolver
- Film Director: Steve Rogers
- D.O.P: Mandy Walker
- Film Producer: Pip Smart
- Editorial: The Butchery
- Editor:b Jack Hutchings
- Post Production & Visual Effects: Alt
- Flame Artist: Urs Furrer
- Sound: Nylon
- Sound Design: Simon Lister
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Really, really nice.
I hope it doesn’t get ruined by a 30sec cut-down.
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Brilliant.
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I thought it was going to be about an environmentally friendly hybrid car. Wonder if anybody else got that impression.
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My childhood wants its memories back.
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Part of me thinks that this ad is going to say if you ride in this car you should be the one who is bullied.
It also shows a kid who is clearly upset from bullying, and a family who don’t particularly seem to notice. Will buying a car really cheer the kid up, or work on fixing their problems? No.
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Totally agree @Sandra
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Danielle, prob reading a bit too much into it no?
Really nice ad
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I think this ad is awful. Childhood bullying or being bullied is not something that should be used to sell a product.
That poor boy is miserable they way he is treated is shocking.
Very tasteless advert. Sorry I don’t approve at all
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I saw this ad for the first time tonight and my initial reaction was that he was being outcast because of his red hair – mainly because of the “it’s not easy being green” song. Quite agree with Danielle and Lisa – awful advertisement. Does this ad say anything about the car?
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