A new competitor in the alcohol retail sector, GoodDrop.com.au, is inviting Australians to ‘enjoy the taste of a good deal’ through a series of outdoor, print and online ads.
It is the first campaign for the client by Sydney agency Task2, which won the business five months ago. The agency also developed packaging and brand design.
GoodDrop.com.au GM Reichel Cheslett said: “You really only get one chance to introduce your brand to a market and our faith in TASK2 has paid off with this campaign. They just got what we were about from day one, their no nonsense approach and work ethic has made this project simple, easy and fun. We want to be different and it shows with these executions, which perfectly capture the brand’s personality.”
Task2 client services director Nicola Tiernan said the GoodDrop.com.au work was a dream brief. “It’s very rare for an agency to be afforded the chance to work so collaboratively over so many different parts of the business.”