New Aus Gov campaign from M&C Saatchi looks to encourage a career in carer roles

Calum Jaspan

August 16, 2021 3:44

The Australian Government has launched a new campaign to raise awareness around the employment opportunities in the care sector.

The ‘A Life Changing Life’ campaign, which comes via M&C Saatchi Melbourne, tells the stories of real care and support workers, and the people they support with the aim of encouraging uptake in care roles.

According to the Australian Government tenders website, the department of Department of Social Services has awarded a $5.84 million contract to Universal McCann from 1 June to 2021 to 30 June 2022 for advertising services, and awarded M&C Saatchi a and a $1.24 million from 9 April 2021 to 31August 2021.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.