New Barnardos campaign seeks to highlight realities of child abuse in Australia

Child protection charity Barnardos Australia has launched its latest fundraising appeal, with a campaign depicting real injuries suffered by children referred to their care.

The integrated media campaign is based on a real child abuse case and the creative features depictions of caseworker files, doctors’ reports and foster carer correspondence.

“No doubt people will find it uncomfortable seeing a child’s injury from an act of abuse depicted in an X-ray,” said Amy-Lee Hopkins Barnardos brand and reputation manager.

“The story of 2 year old ‘Max’ who suffered a broken leg at the hands of an adult is horrifying and sadly it is a real Barnardos case. Max’s story shows the reality of what our caseworkers see on a daily basis and what is usually hidden from the general public.”