New Children’s Advertising Code in full effect for Christmas advertising blitz

Kalila Welch

December 1, 2023 6:00

Almost 18 months after the Australian Association of National Advertisers (AANA) announced a review of its Children’s Advertising Code, a revised set of regulations have today taken effect.

The revamped code was revealed in August, giving advertisers just over three months to prepare for the new regulations, which extends beyond children’s product, addressing the evolving ways that children are consuming media.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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