Marketing ‘mentoring’ consultancy Legends & Leaders launches with $62k price tag

Legends & Leaders Screen Shot 2014-02-20 at 10.38.11 AM

A marketing mentoring service – offering marketers workshops from industry consultants for up to $62,000 has been launched in Sydney.

The brainchild of former JWT group account director Adrianne Nixon, Legends & Leaders says  its marketing experts include the likes of former Nestle marketer Ian Alwill, DM expert Malcolm Auld, occasional Gruen guest Jane Caro, pitch doctor Colin Wilson-Brown, ex Ogilvy boss Mike Beckerleg and former Ogilvy chairman Tom Moult.

The new consultancy, which bills itself as an Australian first, says it has 90 industry experts on its books.

According to the Legends & Leaders business presentation, the new consultancy will offer mentoring modules hosted by the senior industry figures across areas such as: creative, account management, media, finance, digital, strategy, public relations and brand immersion.

Half day, full day or two day packages are priced at $22,500, $30,000 or $50,000 respectively. There is also a “bespoke” option priced at $25,500 for a half day of mentoring, $36,000 for a full day or $62,000 for two days. Legends“This is not a training session, we are not training people we are helping them to achieve better teamwork and results from the team from the people they work with,” said Nixon.

Screen Shot 2014-02-20 at 10.07.52 AMAccording to the Legends & Leaders presentation the consultancy recommends that the mentoring sessions occur off site. Some of the venues listed include: “Homes normally used for shoots, rehearsal space at Bell Shakespeare, Behind the scenes at Taronga Zoo, The Kiosk at Shelley Beach, Suite at the Sheraton, Fox Studios.

Screen Shot 2014-02-20 at 10.50.51 AMNixon said a key part of her business would be that mentor would not be pitching for business from the agencies or clients in the program.

“There are over 90 people on the mentor roster and it will evolve and change as we progress. Our experts have to be independent in the sense that they are freelance consultants or they are what I call ‘masters of their own domain’ and they own their own company or are so senior that they will remain independent when they are put in front of people,” she said.

“There is no pitching business which tends to be an issue overall. They sign an NDA and its a case of what is said on tour says on tour.”

Legend & Leaders has launched with endorsements from the CEO of the Communications Council Margaret Zabel and STW Group CEO Mike Connaghan.

“The Legends & Leaders initiative presents a unique opportunity for clients to strengthen not only their agency relationships but significantly improve their marketing and business results.  The bespoke approach can build team capability and unlock new opportunities by leveraging the insights and experience of experts in the industry,” said Zabel in a statement.

Connaghan said: “Any investment in helping client and agency teams achieve a better result is welcome. We have a saying at STW, ‘experience is usually a thing you get just after you need it’. Leaning on the experience and knowledge of this group seems invaluable.”

Nic Christensen

Parts of the Legends & Leaders presentation:Screen Shot 2014-02-20 at 11.09.35 AMScreen Shot 2014-02-20 at 11.08.10 AMScreen Shot 2014-02-20 at 10.56.17 AMScreen Shot 2014-02-20 at 10.56.27 AMScreen Shot 2014-02-20 at 10.57.05 AMScreen Shot 2014-02-20 at 10.57.14 AM Screen Shot 2014-02-20 at 10.57.26 AMScreen Shot 2014-02-20 at 10.57.43 AMScreen Shot 2014-02-20 at 10.58.06 AM


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