New event company Newlight created by industry stalwarts
Australian event company Newlight launches after acquiring the business interests of industry stalwarts Videoplus and Showcorp.
The announcement:
Industry veterans launch powerhouse event creation company
A new force in the Australian event production and creation sector has been unveiled this week with the launch of Newlight event creation. Having acquired the business interests of industry stalwarts, Videoplus & Showcorp, the Newlight team is able to draw on the combined experience of over 100 years, delivering a unique ‘one-stop’ event capability for its clients.
Showcorp and Videoplus have produced events, big and small, for its diverse client base across Australia and New Zealand. Both companies have executed some of the country’s largest scale events including most notably, the Singapore Airlines A380 Launch, the NSW Premiers Gala and Christmas Concert Series and the current outdoor emblematic pink building lighting campaign for October’s National Breast Cancer Foundation.
Newlight combines event infrastructure, state of the art technical expertise, creative event experience and delivery capability – all under one roof. Newlight CEO Bob Dewstow said the company was determined to provide fully integrated solutions for its customers under a single offering.
“We’ve brought together some of Australia’s most talented people in the events sector to build a true vision for Newlight that will deliver a vastly improved offering for our customers at all levels of events” Dewstow said.
Creative Director John Meillon Jnr, said the core vision of the new company was to help clients fully deliver on the vital purpose of their event – successful communication – and to execute this in the best possible way.
“A successful event is not just about technical know-how and production delivery, it is about truly conveying the desired message and achieving the outcome for the audience that the client is after – this takes understanding of the key objectives as well as creative execution” he said.
Source: Avvisso Public Relations press release
