New format Bachelor looks to bring ‘bigger more diverse audience’ to brands locked out of sport

January 9, 2023 11:06

The Bachelor Australia on Ten is premiering tonight with a new format, location and three diverse bachelors looking to find love.

Speaking with Mumbrella, Paramount ANZ’s national sales director, Lisa Squillace, said the network has the potential to transform summer for brands after it took a bold move to peg the dating series against sport for the first time.

(L-R) Von Hofe, Mcintosh, and Malucelli.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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