New ad warns customers to take ‘The Obvious Choice’ when booking a holiday

The latest campaign for booking website is taking a darker look at the perils that could be faced by travel rookies.

Featuring a sinister voiceover, the ads by agency Host show the moment inexperienced travellers realise they’ve made a mistake when arranging their holiday plans.

The messaging around “The Obvious Choice” implies people will face these painful pitfalls if they fail to book through the website.

In one 30 second ad, a traveller is about to be bitten by a rabid jungle monkey, while in another a family inadvertently ends up on a nudist beach in Spain.

Katherine Cole, regional director marketing for the brand said: “As the hotels expert, is well placed to offer travellers the widest choice of accommodation through an easy-to-use website and with the help of leading edge mobile technology.

“Our campaign ‘The Obvious Choice’, brings these attributes to life and shows why is the obvious choice when booking a hotel.

“The Obvious Choice is more than just a line. It’s our guiding philosophy which will drive how we talk and act moving forward.”

The campaign includes film and print executions and will roll out across TV, online video, press and out of home.

Host ECD Bob Mackintosh said: “Over the last few years, the team at have shown they are adventurous marketers with a great sense of humour – they know the first challenge for any brand today is to get noticed and remembered and the best way to overcome that is to do something none of your competitors would dare to.”


Agency: Host, Sydney

Executive Creative Director: Bob Mackintosh

Associate Creative Directors: Rich Robson, Jon Austin

Senior Account Manager: Mahsa Merat

Senior Broadcast Producer: Emma Friend

Director: Tom Noakes

Producer: Belinda Dean

Executive Producer: Adrian Shapiro

Production Company: Scoundrel

Music: Song Zu

Edit: Adam Wills

Post: Cutting Edge


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