News

New Idea ad draws complaints for religious insensitivity

An ad for women’s magazine New Idea has received 40 complaints to the advertising watchdog for inappropriately depicting a religious group.

The ad for New Idea, which is running on TV and in cinemas, appears to feature an Amish woman who discovers a copy of New Idea. The magazine is blamed for a woman revealing her thigh to her friends, and is tossed into a river.

The ad was launched at the end of July to mark a redesign and the PacMags title’s 110th birthday.

The ASB board is yet to discuss the ad.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.