F.Y.I.

New Idea launches investigative podcast series

New Idea has launched a new podcast series which will see the publisher re-open cold case files and explore them.

The announcement:

From the team behind Australia’s favourite entertainment brand comes a new series of podcast. Launching today, New Idea Investigates true crimes that captivated the nation – re-opening cold case files to explore what really happened in some of Australia’s most famous crimes.

Hosted by veteran journalist Mary-Ann Harris, New Idea delves behind the scenes with new and exclusive interviews with victims’ families, police and witnesses to uncover the facts that have never been reported – until now.

Louisa Hatfield, General Manager, Entertainment and Family, comments: “We wanted to open the cold case files of the real life, Australian crimes that shocked the nation.

“New Idea has been covering crime stories for decades and we are confident this new format will hit the mark with our highly engaged, loyal and growing audience.”

Executive Editor, Rachelle Mackintosh adds: “There is something captivating and highly emotional about hearing a witness or police account in first person. New Idea Investigates chronicles the evidence, relives the key untold moments and reveals new twists in real-life cold cases that rely on new tips and breakthroughs to crack.”

The New Idea Investigates crime will be available via iTunes and Omny FM and will be promoted via the brand’s website, EDM, social media and in print, with a total footprint of 5.2million*.

Brett Wadelton, Head of Digital Content, says: “We’re always looking for new ways our audiences can connect with our trusted brands and premium original content, and what better way than with one of the fastest growing forms of digital media.

“New Idea Investigates is the first in a new portfolio of podcasts planned for 2018 as we continue to expand our reach and accelerate new ways for our powerful brands to tell amazing stories.”

Source: Pacific Magazines

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