New judging controversy for Cannes Lions after late disqualification of Grand Prix winner
The Cannes Lions suffered an embarrassing judging disaster in the Press Lions category, with what was due to be its Grand Prix winner disqualified minutes before the ceremony, reports The Guardian.
According to the newspaper, chairman Marc Tutssel, from Leo Burnett, emailed the rest of the jury to inform them that he was disqualifying the entry – a long form print ad for Mattel’s Scrabble from Ogilvy Mexico _ because it had been entered before and failed to make the cut, and upgrading another entry to Grand Prix winner.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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So, it didn’t even make the cut in 2008, but was going to take out the Grand Prix this year. Therefore:
A. This year is of a particularly low standard
B. All award shows are just a lucky dip
C. All of the above
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The Regulars is the best ever example of an ad ‘punching above its weight’. What are the chances of it being entered in the Effective Awards…not!!
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Winner or not, long live the art of long copy!
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All of the above.
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