New Kayo Sports cricket campaign celebrates ‘friendly rivalry’ with India

Nathan Jolly

October 28, 2024 8:39

Kayo Sports has unveiled an “Indian-inspired” iteration of its Get on Board cricket campaign, complete with Bollywood dancers, dhol drummers, and the cream of cricket talent.

Concepted and produced by Foxtel Group’s in-house creative agency BALBOA, the campaign is set against a ‘Little Indian’ backdrop, and features Travis Head, Usman Khawaja, Alyssa Healy and Tanveer Sangha, cricket legends and Kayo Sports ambassadors Brett Lee and Adam Gilchrist, as well as talent from the Fox Cricket commentary team including Isa Guha, Ravi Shastri, Mark Waugh and Michael Vaughan.

Also featured in the TVC include AFL’s Chad Warner, AFLW’s Ruby Schleicher, NRL’s Pat Carrigan and NRLW’s Tiana Penitani.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.