New look Bachelor draws in lowest ever launch ratings, but tops 16-39s demo

January 10, 2023 10:36

Ten’s The Bachelor hit screens last night with a new format, The Bachelors, but the tenth season of the show saw its lowest metro ratings of any premiere episode to date, with an average of 309,000 metro viewers.

The premiere did, however, top advertising demo, 16-39s, and according to the network, across on-demand and live stream, 44,000 viewers watched The Bachelors on 10 Play.

Tash is getting her man, come Hell or high water ?#TheBachelorsAU Continues 7.30 Tonight on 10 or Stream on 10 Play. pic.twitter.com/hTVRRtV4ky

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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