New look for as it cements itself as Nine’s digital home

The biggest refresh to the homepage of has been revealed, with the new-look site further cementing it as the digital ‘home of Nine’ and a crucial part of the company’s digital future. 

Launched this week, the refreshed site showcases the best in news, sport, lifestyle and entertainment with a crisp, clean and refocused page for its more than nine million readers a month, according to Nielsen’s March 2022 report.

New look.

The mobile-first refresh has focused on an entirely new look and feel with the design centered on user experience and content consumption. Key feature changes cover a new navigation bar, a wider desktop page, a more streamlined top stories section and a new focus on individual verticals. The page has also been optimised for fast delivery on mobile devices, recognising’s growing mobile audience.’s editorial director, Kerri Elstub, said: “We wanted our large and loyal audiences to be able to access more of the content they love from breaking news to our top rating tv programs including 9News bulletins, our award winning current affairs programs, WWOS, MAFS, The Block and our digital women’s lifestyle network, 9honey.

“Applying our extensive global market research in content design and consumption our long term company vision and strategy has led to these market leading changes.” head of product, Rory Kinsella, said: “We’re thrilled to have the new homepage live and to be able to continue to deliver the content our audiences love in a new and more modern format. It’s also been a great opportunity for us to update the underlying technology and provide the best user experience.


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