New out-of-home company Pump TV appoints Tsuki to handle PR

Tsuki has been awarded the PR business for new out-of-home company Pump TV which delivers Seven and Yahoo!7 video content and advertising to consumers at petrol pumps.

Pump TV began its roll out in November across Shell Coles Express stations. It plans to be in over 400 petrol stations with more than 4,800 LCD TV screens nationally within the next 24 months.

Tsuki has been brought in to build awareness for the new out-of-home format, which claims to be Australia’s first and only national digital petrol station TV network.

Pump TV signed the exclusive content deal with Seven and Yahoo!7 last year, providing consumers with news, sports, weather updates and lifestyle content.

The outdoor company said that advertisers will have exposure to over 12 million consumers per month whilst they fill their vehicles at the pump.


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