New Papa Giuseppi’s work from The Royals celebrates pizza euphoria post ‘the hungries’
A new campaign from frozen pizza brand, Papa Giuseppi’s celebrates pizza, ditching the stereotypes surrounding frozen foods.
‘Happies the hungries’ is the first work by The Royals for the Dr Oetker brand, positioning Papa Giuseppi’s pizza as the perfect cure for ‘the hungries’, an ‘extreme state’ of hunger.
The campaign features a man searching through his empty kitchen for something to eat, finding himself endlessly searching through the same cupboards and fridge, finding nothing to cure his hunger, before finally being served up a slice of pizza.
