New product innovation body launches in Australia
The international association that helps companies drive new product development and innovation has launched an Australian arm.
Based in Sydney, the Association of International Product Marketing and Management (AIPMM) Australia is being run by Brainmates, the product management consultancy and training firm.
The association says it will connect product management professionals who oversee the creation and development of new products, in order to share ideas, strategies, and best practice.
Adrienne Tan, director at Brainmates, said: “Product professionals have a key role in Australia’s economic growth. They are responsible for creating better products and services, and ensuring efficient product development processes thereby increasing local competition and productivity. The Sydney Chapter has been established to recognise and foster such leaders in innovation.”
The establishment of the Sydney office will aim to complement the federal Government’s ten year innovation agenda released in May last year.
AIPMM Australia is currently recruiting for members.
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