New record as commercial radio boosted by travellers, digital stations, weekend and younger listeners
A total of 12.14 million people listened to commercial radio each week, beating the all-time high of 12.1 million recorded in GfK Survey 6 released at the end of September. This was the eighth consecutive rise in cumulative audience growth, according to the latest GfK Survey 7.
The number listening in the car rose 17%, year on year to 9.69 million with the share of listening in the car up 8 percentage points. Almost one third of listening to commercial radio is done in the car (33%), with listeners listening 5 hours 22 minutes per week.
The number of Australians aged 10+ tuning into commercial radio at work soared 49% to more than 2.47 million people each week across the five major metro markets.
