New session at REmade to debate who ‘owns’ retail media
A new leadership panel for REmade is to take on the retail media sector’s most contested power struggle.
Retail media has been hailed as the “third wave” of advertising after print and digital, but inside organisations it remains an open question: is it a marketing channel, a sales lever, a media investment, or simply an extension of trade spend?
The discussion will bring together leaders from across the ecosystem, including Janice Hoogeveen, head of marketing, Terry White Chemmart; Adam Freedman, head of brand, communications and loyalty, DigiDirect; Robbie Hills, retail media consultant and Jon Harding, co-founder, Retail Media Works.
The session will investigate one of the sector’s most contentious issues: the tug-of-war for budgets, KPIs, and accountability.
