New specialist full-service agency launches
A new full-service agency specialising in food and beverage venues has launched this week, helmed by renowned chef Justin North and House of Airlie Public Relations’ founder and director Stephanie Airlie.
The agency, AKIN Creative, describes itself as a full-spectrum agency specialising in the development of food and beverage concepts across lifestyle and social precincts, hotels, restaurants and bars.
It has a range of offerings including market research, concept development, operations, staffing and training, brand identity creation, marketing and PR, launch strategies and ongoing directional support and partnerships.
“In today’s market, the art of crafting authentic food and beverage concepts that resonate with consumers and culturally connect to the local community is more essential than ever,” said co-founder Justin North.
With decades spent owning and contributing the premier hotels and hospitality venues across the world, including the Fantauzzo Art Series in Brisbane, Ovolo The Valley, Byron at Byron, Mister Percy Ovolo Hotels, Hotel Centennial, Mount Pleasant Hunter Valley, and most recently Australia’s first Moxy hotel, North said he understands the ever-evolving landscape of consumer expectations.
“At AKIN, we understand the significance of getting the fundamentals right from the beginning,” he explained. “Our strength lies in our operational experience and the ability to consolidate all critical elements seamlessly under one roof, ensuring a comprehensive hands on approach.
“Hotel operators are increasingly recognising the financial importance of offering unique and relevant dining and bar concepts that align not only with guests’ values but also resonate with the local community.”
Airlie and North
Stephanie Airlie joins North as co-founder, and will lead PR and brand strategy.
“My background in brand strategy, marketing and communications, coupled with Justin’s industry insights and experience cater perfectly to the unique demands of hospitality businesses,” she said.
“Our clients benefit from our joint expertise, operational proficiency, and unparalleled network of industry professionals, ensuring the success of any project.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Also enjoying the blanket promise: “ensuring the success of any project”
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