Wassup 08 viral of the year
The 2008 Obama-themed update on the famous Budweiser “Wassup” advertising campaign has been named as the most viewed viral ad of the year.
[youtube=https://www.youtube.com/watch?v=Qq8Uc5BFogE]
According to research published on Friday by digital agency GoViral, the ad was the most popular across five leading video sharing sites – YouTube, Dailymotion, Metacafe, Break and Vimeo.
The election ad, directed by Charles Stone, was made independently of Budweiser, which had only licenced, rather than owned, the original Wassup concept. It averaged 300,000 views a day. The rest of the 2008 top ten was:
2. SFW XXX Party Invitation
Brand: Diesel
Creative: The Viral Factory
Average views / day: 116,387
Total views: 6,497,507
[youtube=http://au.youtube.com/watch?v=XQVNVdTTvPA]
3. Kobe Bryant jumps over an Aston Martin
Brand: Nike
Average views / day: 37,681
Total views: 8,553,382
[youtube=https://www.youtube.com/watch?v=7hWJkdUMiMw]
4. Extreme Street Football
Brand: Electronic Arts
Creative: Wieden + Kennedy
Average views / day: 34,670
Total views: 10,400,565
[youtube=https://www.youtube.com/watch?v=jWk9VJ3wVX8]
5. Take it to the next level
Brand: Nike
Creative: 72andSunny
Average views / day: 28,029
Total views: 5,937,406
[youtube=https://www.youtube.com/watch?v=anwlpTgbQTE]
6. Tiger Woods 09 – Walk on Water
Brand: Electronic Arts
Creative: Wieden + Kennedy
Average views / day: 26,568
Total views: 2,550,394
[youtube=https://www.youtube.com/watch?v=FZ1st1Vw2kY]
7. Bean Counter
Brand: Apple Macintosh
Creative: TBWA/Media Arts Lab
Average views / day: 23,451
Total views: 820,662
[youtube=https://www.youtube.com/watch?v=fVyTnTdijog]
8. Samsung Omnia i900 Unboxing
Brand: Samsung
Creative: The Viral Factory
Average views / day: 21,465
Total views: 2,082,054
[youtube=http://uk.youtube.com/watch?v=QQlzX7EyIwU]
9. Fate – Leave Nothing
Brand: Nike
Creative: Wieden + Kennedy
Average views / day: 21,208
Total views: 929,010
[youtube=https://www.youtube.com/watch?v=jlXRengzZoc]
10. Adam and Eve
Brand: Central Beheer
Creative: DDB, Amsterdam
Average views / day: 12,072
Total views: 2,136,497
[youtube=https://www.youtube.com/watch?v=xVYn5drS6H8]
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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