New Zealand Symphony Orchestra launches campaign promoting 2014 season
The New Zealand Symphony Orchestra (NZSO) has launched a new multi-channel campaign promoting its 2014 seasons while also aiming to “get classical music outside its normal spheres of influence”.
The campaign, created by Wellington-based design and communications agency The Church, involves 15 unique videos, a micro-website, an app, a brochure and outdoor marketing materials.
Each video represents an individual concert tour, with a visual concept used to describe the emotion of the accompanying music. A snippet of the music from the relevant concert is overlaid against the images.
