Newcastle Airport appoints new creative agency of record
Newcastle Airport has appointed whiteGREY as its creative agency of record as it looks to transform its brand and encourage new growth.
The agency has been tasked with building a new brand proposition and creative platform that positions the airport for sustained growth, following the start of terminal construction upgrades and expansions last year.
“We are at the start of our journey to vastly improve our terminal facilities, increase our ability to receive international flights and extend our domestic offering, so now is the perfect time to make passengers consider their local airport as their origin of travel,” said Newcastle Airport’s Burcak Sezar, executive general manager, marketing and communication.
“We are excited about our partnership with whiteGREY and can’t wait to unveil a brand platform that will undoubtedly make a lasting impact on passengers from our region.”
Dr Peter Cook, CEO of Newcastle Airport, added: “As Australians find their travel legs again, it is the perfect time to show Hunter Region residents the value Newcastle Airport provides over its city counterparts. The Hunter region is the 7th largest population nationally and the biggest regional economy, so our unwavering focus is on being the airport the region deserves.”
Lee Simpson, CEO of whiteGREY said the team are excited to bring fresh eyes to the brand.
“We are thrilled Newcastle Airport has chosen whiteGREY to lead this transformative growth agenda,” he said.
“We’re tasked with creating a brand platform that showcases the airport’s unique offerings and will play an instrumental role in shaping the region’s perceptions of Newcastle Airport and ultimately promoting regional growth.
“By combining the airport’s resources and data with our own tools and methodologies, we are creating work that fosters strong community connections, encourages travellers to re-consider Newcastle Airport and ultimately, drives the behaviour change that means more people choose to fly out of Newcastle.”
Work has begun already, with a new brand positioning and creative platform expected in market soon.
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Lauren McNamara is a freelance journalist contributing to Mumbrella. She previously spent three years at the publication, most recently as the associate editor. She first joined in 2022 after completing a Bachelor of Communications (Journalism) at UTS. She left her staff role at Mumbrella in August 2025.
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