Newly-merged Wunderman Thompson unveils new branding

The recently-merged Wunderman Thompson has revealed its new branding. Created by fellow WPP agency Landor, the branding aims to reflect the agency’s capabilities in creative, data and technology.

The agency’s new logo

The branding also endeavours to showcase “that growth is a force of good and all growth starts with inspiration”. Its launch coincided with the release of a new website which aims to better explain what the agency does along with its structure.

The agency’s structure

In November last year WPP announced it would be merging JWT and Wunderman to form Wunderman Thompson. The merger saw the agency position itself as a creative, data, commerce, consulting and technology agency.

In January, John Gutteridge was announced as Wunderman Thompson’s AUNZ CEO.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics JWTWPPWundermanWunderman Thompson

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Comments: 5

M Sorrell 5 Feb 19

I’m so glad they have a pillar for “products and services”….

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fleshpeddler 5 Feb 19

lumping creative data and technology together into a pillar named ‘cool, clever stuff’

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But 5 Feb 19

It’s the “health” pillar that’s really going to keep things ticking along

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Eye roll 5 Feb 19

WT: “Inspiring growth requires experts, not generalists”

Also WT: we do brand, crm, data analyse, CX, creative and production

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SAME SAME 6 Feb 19

Same people churning out the same work.

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