News.com.au entertainment gets a makeover
News Limited portal News.com.au has relaunched the entertainment section to accommodate for their readers, who are “young, busy, socially connected Australians who plan and organise their social lives online,” said news.com.au publisher Gloria Poulakis
The announcement:
News.com.au today launched a new entertainment section with a clean design and improved functionality.
The new section is more organised, useful and engaging says news.com.au publisher, Gloria Poulakis.
“The overall design is fresh, lively and modern. It is lighter and more visual with a strong, vibrant identity and eye-catching „magazine-like‟ feel.”
“Our audience is the main focus of our new design. We have reshaped the entertainment section to reflect how young Australians consume content.”
“News.com.au/entertainment readers are young, busy, socially connected Australians who plan and organise their social lives online.”
“The new section completes the entertainment cycle by editing, packaging and filtering a wide range of quality content to bring them the stories they talk about, the reviews they want, and the recommendations from peers and experts to simplify their lives.”
“We will deliver them a short cut in their busy lives by showcasing great things to do, delivering editorial suggestions and sharing their fellow readers‟ opinions.”
“Users will now also see two new features – the best places to go for food and drink in our new Restaurant and Bars sections as well as the latest news and reviews of book releases in Books.”
“It is a dynamic site that enables editors to easily switch layouts to better reflect the entertainment news of the day, while also enabling us to execute high-impact campaigns for clients quickly. Further enhancing our ability to deliver the latest entertainment news and information in the most appealing and engaging ways available,” says Poulakis.
News.com.au’s entertainment section is number one for daily unique browsers*. News.com.au users are younger with an even gender split. They are digital natives or prefer digital content. The new entertainment section launches with Schweppes as partner.
News.com.au’s entertainment section will continue to integrate the latest social networking tools, such as, Twitter and Facebook and the latest innovative digital products. The site will leverage a range of brands, content and talent across the News Limited Network including Switched On and Hit, as well as recipes from Taste.com.au and restaurant listings from TrueLocal.
News.com.au/entertainment also features the latest on:Movies
Movie news and new release reviews from major blockbusters through to independents. Covering a variety of genres – comedy through to action. News.com.au/entertainment‟s comprehensive and compelling editorial, as well as reader‟s reviews and national cinema session times will assist readers in their entertainment decision-making.Music
Music news, album releases and performances.TV
TV News and new release reviews from free-to-air networks through to pay TV. Find out what‟s on the box tonight or plan the week ahead with our online TV guide.
Along with New sections:Books
Comprehensive news and reviews of new book releases and festivals, from non- fiction to the latest release fiction.Restaurants & Bars
Intelligent perspective on food and drink in Australia including all the news and reviews from Mastheads as well as, News magazines. News.com.au/entertainment‟s team of experts, have explored Australia, done the research and will tell readers where the best dining experiences can be found.
*Nielsen Market Intelligence (entertainment category), September 2011
Source: News.com.au press release
