News gets revamp, with News Corp saying it will benefit brands and consumers

News Corp’s has unveiled a new homepage as part of a revamp that will see the entire site being updated over the next six months.

The site, which recorded an audience of 9.8m last month according to the Nielsen Digital Ratings, has seen a change in ad placements, and hopes to offer a simplified layout and an improved user experience.

General manager of, Melissa Overman, said the new, cleaner, site would benefit both consumers and brands.

“Today we launch a refreshed desktop homepage as part of an ongoing product evolution program. The improved user experience provides readers with a new simplified, clean and wide screen format.

“The page has been built to improve performance and support increased consumer browser habits on larger format screens. It looks great and importantly has been created to offer a premium and more immersive reader experience, which will in turn lift engagement on the site.

“Growing market demands on viewability means we need to deliver inventory of the highest value to our clients. The new homepage includes adhesive, position one, ad formats which achieve 80% or more in viewability metrics, along with streamlined ad formats. We’ve boosted support for our native product with additional placements to drive audience growth for News Native Networks content.

“With consumer behaviour changing, in terms of people wanting to go directly to the source versus the sideways trend of consumption, we felt that it was the right time to enhance the site for our consumers and advertisers.” editor-in-chief Kate de Brito added that the new site would help readers of find the content they want.

“ has been the number one news website in Australia for 39 consecutive months. We have maintained this leadership position by catering to our readers’ huge appetite for breaking news, politics, entertainment, finance and lifestyle content.

“A third of our readers come directly to the homepage multiple times a day, making a habitual, must-read destination for more than 9.8m readers every month. To continue to evolve to meet the needs of our audience, this homepage refresh is the next step in helping our readers find the news they want, when they want it.”


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