News launches interactive map of political power to mark Gillard coup anniversary has claimed a digital journalism first with the launch of an interactive map that shows how political power is distributed within Australia’s federal cabinet.

Called Cabinet Confidential, the map is a visual representation of the relative clout of Australia’s top politicians, the factions they belong to, and how they are politcally aligned.

The chart was launched to coincide with the anniversary of Julia Gillard’s rise to power as prime minister.

“If anyone wants a handle on the relationships between members of cabinet, there are really only two options: read a long and dour piece in a newspaper, or watch Lateline. This doesn’t need to be the case. Cabinet Confidential allows you to get perspective on the people who make decisions that affect every person in Australia, every day, and it’s in a format that makes it a bit fun too,” explained’s editor Paul Colgan.

The concept was developed by’s creative editor – a new role created last year – Lincoln Archer, working with national political editor Malcolm Farr, along with in-house designers and developers.

Colgan said: “One of the things that the news media rightly gets accused of is not harnessing new technology enough to improve storytelling. The creative editor role is there to address that. We pull together journalists, designers and developers to produce rich content that interests and excites our audience of young Australians.”

Cabinet Confidential shows’s efforts to innovate in digital journalism, Colgan added, pointing to an application that shows readers how local businesses were affected by the GFC in their area.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.