F.Y.I.

News.com.au launches native offering after appointing commercial editor

November 10, 2015 11:16

News.com.au has launched a full-service native advertising offering after appointing a commercial editor to drive the push at the start of last month.

The launch of the native ad offering is a first for News Corp Australia.

Julian Delany, News.com.au general manager, said in a statement: “The market expects native to be a premium offering and as demand continues to grow, marketers and agencies are looking for smart effective content marketing solutions from large scale publishers like news.com.au.

“Through our new targeted, data driven, amplification model we are now delivering commercial content solutions that match digital capabilities available to the market. Moving from a ‘site’ served to ‘ad’ served content model has revitalised our approach to commercial content distribution. We’ve also borrowed from our successful newsroom processes using SEO, data and social insights to provide the best possible ROI rationale to a brand, well before any content goes live.

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