News Corp and Chemist Warehouse expand House of Wellness brand with new liftout

News Corp and Chemist Warehouse have furthered their partnership with the addition of a monthly liftout under The House of Wellness brand.

Chemist Warehouse was the first partner for News Corp when it unveiled its content marketing division in 2016.

The House of Wellness’ quarterly print title is also produced by News Corp

Wellness+ will be a 32-page monthly liftout, inserted into News Corp papers nationally on a Sunday. The first copy will be available in August and the liftout will continue monthly after that.

It’s estimated that the total print run will be around 1.5m copies.

News Corp Victorian editor for magazines and partnerships, Fiona Welsh, will be the managing editor for Wellness+, and partnerships and magazines editor Laeta Crawford will take on the editor role.

Each issue of Wellness+ will be themed, with the first focusing on beauty.

The House of Wellness has several media properties, including a quarterly magazine produced by News Corp, a website and a TV and radio show.

The House of Wellness radio show is hosted on the Macquarie Media network and goes live each Sunday at 8am AEST. It’s hosted by Ed Phillips, Sally Obermeder, Gerald Quigley and Zoe Bingley-Pullin.

The House of Wellness TV show airs at noon on Sundays on Seven and is hosted by Luke Darcy, Jo Stanley, Luke Hines, and Rachael Finch.


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