News Corp and Google launch Digital News Academy for young journalists
News Corp Australia and Google Australia have today launched the Digital News Academy (DNA) to help equip this generation of news professionals with the next set of skills they need to deepen their ability to keep the public informed in an era of increased digital publishing.
The academy will comprise the latest tools, techniques and insights on digital journalism, audience behaviour data, immersive storytelling methods and commercial news models for publishers of all sizes and will have a special focus on regional and community journalism.
Melbourne Business School, the University of Melbourne’s graduate school in business and economics, will deliver the academy’s curriculum.
Michael Miller
I read an article titled, “Newsrooms upskill in digital evolution” by James Madden, published in the print edition of the Courier Mail, 31st Jan. It features lovely photographs of both Ian Harper, Dean of Melbourne Business School, and Sonja Heydeman, inaugural director of the Digital News Agency. Now, I happened to read the article on-line, using the “Read the paper as it was printed” function that is available to subscribers. I hope you have a way of reading it yourself, as it is hilarious! Given the subject matter of the article, it must be very embarrassing, and I am sorry for enjoying so much mirth at the expense of the above. But, Courier Mail, you made my day! Below is a verbatim extract as it appeared on my screen:-
“In a world-first partnership between Google and a media company, the Digital News Academy will provide on-the ground reporters, editors and publishers with rain the latest rain tools, techniques and insights smoke on online haze news gathering and multimedia storytelling.
The program rainwill also include specific tutorials in data windy, mainly fine windy, cloudy windy, mainly fine journalism, in-depth online investigative reporting, the effective operation of social media channels, windy, podcasting mainly fine and the targeting of specific audience segments.
The Melbourne Business School, the University of few showers clearing Melbourne’s graduate school in business and economics, will deliver the academy’s curriculum.”
Ahh, so this is digital evolution!