News Corp appoints new paywall marketing supremo

News Corp has named Victoria Turner as its new general manager for customer relationship marketing with responsibility for growing the company’s subscription business.

Turner joins from Perpetual where she was general manager marketing and communications. She replaces Rob Nolan who departed News Corp earlier this month.Victoria_Turner

Turner, who will spearhead the company’s customer acquisition and retention strategies, including the newly established +Rewards program, insisted that with News Corp reaching 15 million Australians each month across its print and digital platforms, there was a “terrific opportunity” to build “deeper and more personal ” relationships with readers.

“There are some fantastic national initiatives coming up over the next few months,” she said.

The last three years have seen News Corp increase its marketing resources as it moves to institute online paywalls on its major titles.

News Corp Australia group director Damian Eales added: “I am confident that Victoria will be able to continue growing our subscription business by fostering and developing the strong relationship our brands and products share with Australians every day.”

Prior to her role at Perpetual, Turner held senior positions with Macquarie Group and AMP in Australia and the UK.

Steve Jones


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