News Corp Australia acquires fantasy sports franchise
News Corp Australia has bought one of the country’s leading fantasy sports franchises, Supercoach.
Announced on Monday morning, the media giant acquired the platform from Melbourne-based company Vapormedia. It currently runs games across AFL, NRL, BBL, and NBL.
Supercoach has 430,000 registered players who spent an average of 173 minutes on the platform in May, according to Ipsos Iris data. News Corp hopes this audience, combined with the 700 million page views it claims to have annually, will position it as a “powerhouse” in fantasy sports innovation.