News Corp Australia becomes first publisher to sign data deal with Flybuys

April 28, 2020 3:37

News Corp Australia has announced a partnership between its digital marketing platform, News Connect, and customer loyalty program Flybuys.

The deal, a first of its kind with Australia publishers, will see data provided on a de-identified basis from Flybuys’ 8.7m active members.

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Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

Coles Flybuys John Merakovsky News Corp News Corp Australia Suzie Cardwell Wesfarmers

1 COMMENTS

For their information 28 Apr 20

Siobhan McKenna is a board member of Woolworths…

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