News Corp Australia launches 2019 Shine Awards in partnership with Harvey Norman
News Corp Australia has launched its 2019 Shine Awards in partnership with Harvey Norman, kicking off with a four-page wrap of The Weekly Times.
The announcement:
News Corp Australia has today kicked off the 2019 Shine Awards – a partnership between Australia’s leading rural and regional newspaper, The Weekly Times, and Harvey Norman – with a four-page wrap of the paper.
Now in its third year, the Shine Awards celebrates the achievements and contribution of women across rural and regional Australia.
The Awards will run for 12 weeks in paper and online at theweeklytimes.com.au, as well as Rural Weekly, Tasmanian Country, and other News Corp print and digital titles and marketed by an extensive print and digital execution and social media strategy.
The campaign will highlight the outstanding work being done by women on farms and off them, in rural towns across Australia, in community groups and sporting clubs, in businesses, schools and homes. Audiences will be encouraged to share stories and nominate women through print, digital and social.
Shine awards will culminate with a special 32-page magazine in The Weekly Times on November 20 to announce award winners in six categories: Dedication, Spirit, Belief, Grace, Passion and Courage; plus an overall winner.
Penny Fowler, Herald and Weekly Times Chairman and News Corp Australia Community Ambassador said: “I am thrilled the Shine Awards will continue to recognise so many inspirational women from across Australia’s regional and rural communities.
“The awards concept originated from a conversation with Harvey Norman chief executive, Katie Page, on how we could lift the profile of rural women in this country, and the past two years’ nominees exceeded all expectations.
“We are delighted to be partnering with Harvey Norman on the Shine Awards again this year to celebrate and recognise women across rural and regional Australia who are making a real difference in their communities.
“It is through the Shine Awards, we also hope to increase engagement with the Country Women’s Association, an organisation which works extremely hard to enhance the value of living in the country for women and their families, especially those in remote Australia.”
Harvey Norman CEO, Katie Page said: “The Shine Awards are doing exactly what we set out to achieve – raising the profiles of exceptional women from rural and regional areas in every state and territory.
“We know from our work in regional and rural Australia, there are so many more women whose contribution is yet to be recognised and their community story remains untold.
“The Shine Awards goes beyond delivering deserved recognition. It creates a forum. A platform to share the innovations, developments and expertise pioneered by these women. Successful leaders and entrepreneurs understand the importance of shared experience.
“If you have ever looked at your mother, sister, classmate or colleague and thought – ‘you are extraordinary’ – please nominate her for the Shine Awards.”
Shine Awards editor Camille Smith said: “The Shine Awards allows us to focus media attention on extraordinary women who are making a real difference to lives across regional and rural Australia.
“The stories of achievement, entrepreneurship, dedication, humility, leadership and triumph over adversity that came out of the past two years’ Shine Awards are truly inspiring.
“Shine shared these women’s stories with a nationwide audience. The 18 finalists of 2018 illustrated the breadth and depth of female leadership in rural industries, community groups, sporting clubs, families and charity organisations across the country.
“Equally importantly, the Awards inspired readers to nominate hundreds more women who deserve to be recognised. Through this year’s Shine Awards, The Weekly Times will share as many of their stories as possible.
“We also look forward to working closely with the Country Women’s Association, to emphasise the continued strength and importance of this organisation for rural and regional communities.”
Each Shine Awards category winner will be awarded a $2500 voucher from Harvey Norman. The overall Shine winner will be awarded $5000.
The Shine Awards are a vital part of The Weekly Times awards program, which is headlined by The Weekly Times Coles Farmer of the Year Awards – the nation’s biggest, most prestigious farming awards.
Ms Smith said: “The nationwide search is on for women who are crucial to the viability and prosperity of their families, communities and regions.
“There are hundreds, if not thousands of them out there and it is time to shine a light on their contributions.”
Source: News Corp Australia media release
