News Corp Australia launches education-focused editorial campaign across all metro, major regional and local titles
News Corp Australia has launched an editorial campaign to run across all metro, major regional and local publications in the form of a three-part education investigation.
The campaign will be paired with Schools Hub, a comparison tool for parents with information on every school in the country. Schools Hub will be hosted on a new education vertical which will include curriculum advice, expert tips for parents, University and TAFE news, as well as all the latest school and education news.
News Corp’s Schools Hub campaign will run across all metro, major regional and local titles in a first for the publisher
The launches will be supported by an editorial and marketing campaign across every metro, major regional and local News Corp publication.
Schools Hub will be released in three chapters over three months, with the first released this week, ahead of it becoming an annual fixture.
The first chapter will explore student-teacher ratios in classrooms, enrolments and school capacity.
Chapter two, to be revealed in October, will look into attendance, while chapter three, published in November-December, will put school funding, income and fees under the spotlight.
Executive editor Kathy Lipari said the campaign is a “one-stop data shop”.
“Through our Schools Hub campaign we will be publishing journalism that combines our news instincts with the science of data,” Lipari said.
“Schools Hub’s sheer scale reflects the fact you won’t find a community anywhere in Australia where our kids’ education isn’t a priority and this makes it particularly relevant for all of our audiences simultaneously,” Lipari said.
“This really represents the data that every parent, grandparent, teacher and student wants to get their hands on, making this a one-stop data shop for our schools.
“While any one of our publications enjoys varying strength in their individual markets, combining all of them takes the depth and extent of our audience reach to an entirely new level.
“Not only will we publish the top-50 lists as part of School Hub but every single school’s data will be available like never before.”
A new national web page, education.news.com.au will direct audiences to News Corp Australia mastheads to access a wealth of education news.
The campaign is supported by a multi-platform, integrated marketing strategy across News Corp Australia’s digital brands, including Kidspot and Kids News, as well as print, radio, out-of-home advertising and social media.
At Mumbrella’s Publish conference on Thursday, News Corp’s general manager of digital consumer revenue, Brendan Collogan, will be speaking on a panel titled: What is the Value of a Reader? The Art of Attracting and Engaging Loyal Audiences. The conference will also tackle reader trust, social publishing and revenue models. Secure your last-minute tickets here.
